Goodbye dry content.
Hello fresh perspective.

About 250Marketing

DIGITAL MARKETING STRATEGIST

Christine Johnson 

Hi, I'm Christine. I'm a professional marketer with a specialization in digital strategy. I live and breathe all things content & marketing. In my previous positions, I’ve done everything from rebranding companies, launching new SaaS products, writing sales copy, and developing long-term SEO & social strategies. I believe that quality communication and measurable results are the key to every digital marketing strategy.

As a Digital Marketing Strategist I fill an all-in-one marketing role, meaning I’m capable and proven to perform any marketing action that needs my attention. I’m directly involved in the creation and implementation of various tactics planned within the strategy. With experience working both corporate and agency side, I specialize in the following areas:

Strategy

It's easy to fall off course if you don't have a strong foundation. To successfully run a marketing campaign you need a comprehensive strategy that outlines how to get from point A to point B.

Copywriting

Executing strategies for content development with a heavy focus on inbound methodology (ie. developing personas, nurturing leads, and recognizing different stages of the buyers journey).

Growth

Providing actionable recommendations based on data analysis to generate leads and increase site traffic. This includes quarterly reporting and assessing email metrics.

Search Marketing

Increasing brand awareness through paid platforms and search-engine optimization. Keyword research, organic link building and content audits all come into play.

Services

Data

Watch your marketing initiatives come to life by analyzing how and when your audience is interacting with your website & online campaigns.

  • Create data driven next steps
  • Determine KPIs
  • Analyze/audit content
  • Assess Key Metrics

Design

This portfolio was coded by hand and is a reflection of the design skills I've developed while working in digital marketing. I value clear layouts and crisp images.

  • Basic wireframes
  • Social media graphics
  • Optimized navigation
  • Style guides

Dialogue

Words are the currency of the web. To have an effective marketing plan, you need to know how to use this currency to benefit your business and brand.

  • Persona development
  • Brand awareness
  • Define core content strategy
  • Distribution strategy

SKILLS & CERTS

I'm continuously developing my skills to help drive my campaigns to the next level. Below is a quick list of certifications I've acquired and platforms I work with on a professional level:

HubSpot Certs

HubSpot
Inbound
Email Marketing
HubSpot Sales
Content Marketing
HubSpot Design

Adobe Suite

Photoshop
Illustrator
In-design
Dreamweaver
Captivate
Acrobat

Web Development

HTML5
CSS
Wordpress
Java *basic
PHP

Automation

HubSpot
Marketo
Paradot
Mail Chimp
SoftVu
Pipedrive

Communication

Trello
HelpScout
Asana
Basecamp
Slack
Redbooth

PPC Platforms

Adwords
Facebook
Adroll
Perfect Audience
Velocify
Word Stream

Social Media

Facebook
Twitter
Instagram
Google +
YouTube
LinkedIn

Reputation

Google +
Glassdoor
Trust Pilot
YouTube

Testimonials

Christine is extremely professional, and I felt very comfortable placing her in a supervisor/client-facing role. While she was with us she engulfed herself in adding a well-rounded arsenal of tactics in inbound marketing, and she also became Inbound and HubSpot Certified during her contract with Inbound Fit.
Anthony GuerraAnthony Guerra, Owner Inbound Fit
Christine's approach to online marketing is innovative, detail oriented, and delivers the results my clients were looking for. Her knowledge and strategic foresight drove campaigns and brought in real sales. As a result, people were always interested in renewing our services. As a sales rep, I couldn't have been happier to have her on my team.
Julien PrevostJulien Prevost, Real Estate Agent
Christine blazed through multiple tech integrations as she helped guide our team through a comprehensive insurance marketing campaign launch. It was a pleasure working with Christine and any company would be lucky to have her!
Matt MesarosMatt Mesaros, The Money Source Insurance
Christine wrote the copy for Remotise.com that went above and beyond my expectations. She wrote eloquent copy that stayed on brand voice. I would recommend Christine for any kind of branding or copy work. She has been easy to work with & responsive.
Matt Tran, Engineered TrusthMatt Tran, Engineered Truth
I have worked with Christine on a few projects and in two workplaces over the past several years. She's a hardworking and intelligent business person and marketing strategist with excellent customer service skills. She has a knack for understanding exactly what customers want and delivering results. I wouldn't hesitate to recommend her for managing and executing digital marketing projects.
Emily RodgersEmily Rodgers, Healthy Content Agency

What do I do exactly?

I have the experience and knowledge needed to take your digital marketing to the next level. I create strategies focused on increasing the reach and visibility of your business.

250Marketing

I develop detailed inbound marketing strategies that outline who, what, when, where, and (most importantly) how.

I connect businesses with customers and drive awareness for brands online.

I focus on the full funnel from ads to landing pages to make sure that your campaigns convert profitably.

Always happy to hear from you

If any of my projects interest you or you just want to meet up and chat, please feel free to reach out. I love meeting new people and learning their stories.

Yes, please